The agreement between Alta and the businesses (Operators) that subscribe to the service.

Terms of Service

Effective Date: May 8, 2026 Last Updated: May 8, 2026

These Terms of Service ("Terms") are a legal agreement between Apex Aspire LLC d/b/a Alta ("Alta", "we", "us") and the individual or entity ("Operator", "you") that subscribes to or otherwise uses the Alta service (the "Service"). By clicking "I agree", signing an order form, or using the Service you agree to these Terms. If you do not agree, do not use the Service.

1. The Service

Alta provides AI-powered customer-communication, scheduling, and marketing software for local service businesses. Specific functionality available to you depends on your subscription tier (Starter, Pro, Enterprise) and any add-ons you purchase. The features of each tier are described on getalta.ai/pricing and in your order form.

2. Your account

You must be at least 18 years old and authorised to bind the business you are signing up for.
You are responsible for all activity under your account; keep your credentials confidential.
You agree to provide accurate information and to keep it current.
Each named "seat" / user must have their own login — credential sharing is prohibited.

3. Acceptable use

You agree not to:

Use the Service to violate any law, including TCPA, CAN-SPAM, GDPR, FTC Act, or any state consumer-protection statute.
Send unsolicited commercial communications.
Send sexual, hateful, alcoholic, tobacco, cannabis, firearms, or gambling content (collectively "SHAFT-C") via Alta SMS.
Impersonate a third party, falsify caller-ID, or operate under a business name you are not authorised to use.
Attempt to reverse-engineer, decompile, or extract source code from the Service, except to the extent applicable law expressly permits.
Use the Service to develop a competing product.
Access or use the Service through automated means other than the APIs we publish.
Interfere with the Service's operation, including by overwhelming it with traffic or probing for vulnerabilities outside our published responsible-disclosure programme.
Process the personal information of EU/UK data subjects without a lawful basis you are responsible for establishing.

We may suspend or terminate accounts that violate this section, sometimes without notice if the violation puts the Service or other customers at risk.

4. Operator content

You retain ownership of all data and content you (or your Consumers, on your behalf) provide to the Service ("Operator Content"). You grant Alta a non-exclusive, worldwide, royalty- free licence to host, process, transmit, and display Operator Content solely as needed to provide and improve the Service.

You represent and warrant that:

You have all rights necessary to upload Operator Content to the Service.
You have obtained any required Consumer consents, including one-party / two-party consent under applicable wiretap and recording laws.
Your use of Operator Content does not infringe any third-party rights.

5. AI features

The Service includes AI features that generate text, voice, images, and recommendations. By using AI features you acknowledge:

AI output may be inaccurate, incomplete, or otherwise unsuitable for your purposes. You are responsible for reviewing output before acting on it (e.g. confirming an appointment, accepting a price quoted by the AI).
You will not represent AI-generated output as having been created by a human in contexts where that representation would be misleading.
Alta operates compliance rails on outbound messages (TCPA opt-out appending, quiet-hour blocking, business-name verification). You remain the legally responsible party for all communications sent from your account.

By default, Alta does not train its proprietary models on your Operator Content. Aggregated, de-identified telemetry is used for model improvement; you may opt-out in Settings → Privacy.

6. Subscriptions, fees, taxes

Fees are billed in advance on a monthly or annual cadence.
Pricing is described in your order form or at getalta.ai/pricing.
All fees are non-refundable except as expressly stated.
Late payment incurs a 1.5% monthly finance charge or the maximum allowed by law, whichever is lower.
You authorise Alta and our payment processor (Stripe) to charge your payment method on file for recurring fees.
Taxes (VAT, sales/use, GST) are your responsibility unless you provide a valid exemption certificate.

6.1 Payment failures

If a payment fails, we will retry per Stripe's smart-retry schedule and email you. After 7 days of failed payment we may suspend the Service. After 14 days we may terminate.

6.2 Price changes

We may change subscription pricing on 60 days' notice for monthly plans and at the end of the term for annual plans.

7. Term & termination

These Terms are effective until terminated. You may cancel any time in the dashboard (Settings → Billing → Cancel). Cancellations take effect at the end of the current billing period; no proration.

We may suspend or terminate for cause (material breach uncured for 14 days after written notice, payment default, illegal use, threat to the Service).

7.1 Effect of termination

Your access ends.
We retain Operator Content for 90 days, then permanently delete (subject to legal hold).
Sections 3, 4, 5, 8, 9, 10, 11, 12, 13, and 14 survive.

7.2 Data portability

Within 30 days of cancellation you may export your Operator Content through the dashboard or by emailing support@getalta.ai.

8. Confidentiality

Each party may disclose non-public business and technical information ("Confidential Information") to the other. The recipient must protect Confidential Information with at least reasonable care and may not disclose it except to its own personnel who need to know and are bound by similar duties. This section does not apply to information that is public, independently developed, or required to be disclosed by law (with notice where permitted).

9. Warranties & disclaimers

Alta warrants that during a paid term the Service will materially conform to its published documentation. Your exclusive remedy for breach of this warranty is, at our option, to fix the non-conformity or refund the prepaid fees for the affected period.

Except for the express warranty above, the Service is provided "AS IS". Alta disclaims all implied warranties, including merchantability, fitness for a particular purpose, and non- infringement. Alta does not warrant that the Service will be uninterrupted, error-free, or that AI output will be accurate.

10. Limitation of liability

To the maximum extent permitted by law, Alta will not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, or for lost profits, lost revenue, lost data, or business interruption, even if advised of the possibility.

Alta's total cumulative liability for any claims arising out of or relating to these Terms will not exceed the fees you paid for the Service in the 12 months preceding the event giving rise to the claim.

The limits in this section do not apply to amounts you owe Alta, your indemnification obligations, your breach of Section 3 (Acceptable Use) or Section 8 (Confidentiality), or to liability that cannot be limited under applicable law.

11. Indemnification

You will defend, indemnify, and hold Alta and its officers, directors, and employees harmless from any third-party claim arising out of (a) your breach of these Terms, (b) your violation of law, (c) your Operator Content, or (d) communications sent from your account. Alta will (i) promptly notify you, (ii) give you sole control of the defence (provided no settlement admits liability for Alta without our consent), and (iii) provide reasonable cooperation at your expense.

12. Governing law & disputes

These Terms are governed by the laws of the State of Delaware, without regard to its conflict-of-laws principles. The UN Convention on Contracts for the International Sale of Goods does not apply.

Any dispute will be resolved by binding arbitration administered by JAMS under its Streamlined Arbitration Rules, in San Francisco, California, by a single arbitrator. Class actions and representative actions are not permitted. Either party may seek injunctive relief in court for misuse of intellectual property or Confidential Information.

You have 30 days from accepting these Terms to opt-out of arbitration by emailing legal@getalta.ai with the subject "Arbitration opt-out".

13. Miscellaneous

Assignment. You may not assign these Terms without our prior written consent. We may assign in connection with a merger, acquisition, or sale of substantially all our assets.
Force majeure. Neither party is liable for delay or failure due to causes beyond reasonable control (acts of God, war, pandemic, internet outages).
Notices. Notices to you may be by email or in-product banner. Notices to Alta: legal@getalta.ai with a hard copy to the address in the Privacy Policy.
Entire agreement. These Terms, the Privacy Policy, the TCPA Disclosure, and any order form constitute the entire agreement.
Severability. If any provision is unenforceable, the rest remains in effect.
No waiver. Failure to enforce a provision is not a waiver.

14. Beta features

We may make beta or preview features available with the label "Beta", "Preview", or "Experimental". Beta features are provided AS IS, without warranty, and we may modify or discontinue them at any time.

This document is a template intended for review by qualified legal counsel before publication. Specific provisions (governing law, arbitration, payment terms) must be tailored to the entity and jurisdiction in which Alta operates.